ZOE WHITFIELD

Open-minded visionary, culinary wiz, language nerd.

Zoe is passionate about learning how to uncover the shared values between social development and business that get us steps closer towards sustainable living and the transformation of consumption-driven capitalism as we know it. She refuses to accept that economic success and social justice are mutually exclusive. Businesses can unlock solutions to social issues and social issues can present opportunities for entrepreneurial leaders.
 
At her day job, Zoe works as a project manager for a digital advertising agency. In a nutshell, she works with web developers, strategists, creatives, and data scientists to produce and measure the effectiveness of creative, online advertising campaigns for North American brands.
 
Zoe graduated from Bishop’s University with a BBA Degree, Major in Finance (‘19). She loved being a student but realized pure Finance was not the road for her. She always felt as if she was a jack-of-all trades, and not a specialist in one sole area, which is why she thinks project management has turned out to be a good fit for her. However, she is interested in other industries, like management consulting and international development.
 
Through the projects she undertakes, she would like to discover her “raison d’être” and how that can make her community a better place.